Sprinkles make everything better. We mean e-v-e-r-y-t-h-I-n-g-! Inspired by our mom's famous chocolate pretzel recipe, our story began in 2012 with just 3 simple ingredients: pretzels, chocolate, and rainbow sprinkles. Fast forward a few years and these chocolate covered pretzels, like us, have grown up a bit! There's truly nothing better than the classic sweet+salty Sprinkle chocolate pretzel. Made with milk chocolate. 3 pretzel rods per pack, 12 packs per display case. Each pretzel rod is approx 4" long. Certified Kosher. Shelf life: 9 months.