Our Story
Founder's Bio
Hi, I’m Joanne Schwartz — Certified Sommelier and Founder of GiftedNow. I’ve always believed that every day deserves to be celebrated, and that philosophy inspires everything I create.
My career began in the music industry, where I developed a love for artistry, storytelling, and the magic of sharing experiences that resonate. Later, as a wine curator for top restaurants and retailers, I discovered a gap in the gifting world: most wine and
food boxes felt impersonal, predictable, and easy to forget.
I launched GiftedNow to change that.
Each box is thoughtfully designed to pair premium wines from boutique, family-owned wineries with gourmet treats from artisans who value quality and flavor. Beautifully packaged and sommelier-curated, every GiftedNow box is more than a gift — it’s an experience.
A way to connect, to delight, and to savor life’s meaningful moments.